Add a “UET Tag” to your website
A “UET Tag” is a piece of code that you can copy from Bing Ads and insert it on your website to send information back to Bing Ads about what your customers are doing while there. This is a great feature, because your remarketing efforts will greatly depend on Bing Ads tracking the behavior of people on your website.
To create a “UET Tag,” go to the “campaigns” tab in your Bing Ads account and click on the “conversion tracking” tab from the left side menu. Now, click on “UET Tags” and then on the “create UET Tag” button. Now, simply enter a name and a description for your “UET Tag” on the respective fields.